The CBD industry is hot—even professional athletes are jumping in. On September 5, a group of athletes including Olympic champion Gabby Douglas announced Motive CBD: a new line of CBD products to help athletes train, perform, and recover from intense physical activity.
“Motive was created by athletes for athletes and our goal is simply to keep people active and pain free,” said Corey Poches, founder and CEO of MotiveCBD. “We provide a line of consistently-tested CBD products, formulated to fit any routine, that help athletes of all ages, shapes and sizes recover from sports-related conditions.”
MotiveCBD is far from the only athlete-endorsed CBD brand. Olympians Lolo Jones and Kerri Walsh Jennings, both of whom are preparing to compete in the 2020 Olympics, have partnered with cbdMD.
In 2018, the World Anti-Doping Agency (WADA) removed CBD from its list of prohibited substances. This decision corresponded with the U.S. Food and Drug Administration’s decision to craft regulations for the sale of CBD. WADA continues to prohibit the use of “cannabis, hashish, marijuana and synthetic cannabinoids.” A reasonable observer would suppose that WADA’s regulations are similar to the FDA’s—defining CBD as the byproduct of a cannabis plant containing .3 percent or less of THC—but the regulations are not definitive.
These are just a few of the names and faces that believe in the potential of CBD.
Gabby Douglas, Olympic gymnast: uses CBD for pain relief
“My experiences in using CBD have led me to believe that I could have been more pain free throughout my gymnastics career if CBD had been allowed,” Douglas said. “I am glad that athletes across all Olympic sports will now have the opportunity to use these products and hopefully experience their benefits.”
Kerri Walsh Jennings, Olympic beach volleyball player: uses CBD for sleep
“As a mother, I’m a big fan of sleep,”Walsh Jennings said. “Implementing cbdMD’s CBD PM into my routine has improved my sleep and I definitely see a change in my overall well-being.”
Lolo Jones, Olympian athlete in track and field and bobsled: uses CBD to increase recovery speed
“I’ve always worked hard to take care of my body and be in the best shape possible, Jones said. “I’ve integrated cbdMD products into my daily routine, noticed the change in my recovery speed, and am proud to partner with them to educate others about my experience.”
Teal Stetson-Lee, professional cyclist: uses CBD to treat injuries and sore muscles
Stetson-Lee wrote on her personal blog back in 2017 about her decision to partner with
Reno-owned KYND Cannabis Company and the MYNT Dispensary. She called herself “the first ever professional athlete, cannabis ambassador in Northern Nevada.” Recreational cannabis use became legal in Nevada in 2017.
“Most professional athletes who have come out as advocates for cannabis do not do so until after their careers are over, for fear of immediate repercussions,” wrote Stetson-Lee. “That is exactly the reason why I feel the need to take this stance, while I am still in the prime of my competitive professional career.”
“As an athlete, the CBD tinctures and creams are extremely useful for injuries and sore muscles,” she added.
Judith Hagger, professional triathlete: uses CBD as a muscle relaxant“
The muscle relaxant was the main thing for me, particularly after my more intense training sessions, said Hagger, who partners with CBD company Spirit of Hemp. “I also found my sleep improved massively—I was able to really relax and recover through deeper sleep.”